03/04/2010
Trends in online advertising
Creating customer loyalty is the future. Advertisers show
more and more interest in integrated digital campaigns, social media and mobile
features. Good examples of integrated
campaigns are the Avatar campaign and the Canon campaign.
Click here for some examples
Babyboom at Renault
Renault has got new young models with lots of
advantages. There are so many that we
can speak about a baby boom. Choose one of the babies that represent the various
new Renault cars at Renault.nl/babyboom.
02/25/2010
Platforms or Campaigns? Both.
There’s been a lot of debate in recent weeks about whether marketers should be focusing on campaigns or platforms online. However for platforms to reach their potential, they can still use the galvanizing force of campaigns to build awareness and activate the community
View this
site for three impressive examples of that approach in action.
Doggie on twitter
iPhone app lets you tweet your dog's thoughts. Remember BowLingual, the doggie translation device that won the Ig Nobel Prize in 2002? This summer, it's slated to become available for iPhone.
02/23/2010
Twitter as an election tool
People are steadily turning their attention to
new media. Barack Obama’s new media strategy played a big part in his win
against John McCain. There are many Dutch politicians that also use twitter besides
Barack Obama.
Hollrr
There’s a new service
online called Hollrr. This new tool (that you can of course link to your
Facebook, Twitter and Digg account) can be used to ‘holler’ about your favorite
products.
By clicking ‘Hollrr
this!’ and publishing your shouts to your other social networks, you
can create popularity for a product or service that you feel deserves it.
Visit this website for
more information
