Icemedia blog

Naar de film met een zaal vol bikers!

Deze video zorgt gegarandeerd voor een glimlach op je gezicht. Een onschuldig koppel koopt 2 kaartjes voor een bioscoopfilm, om later pas te ontdekken dat de hele zaal vol zit met ruige motorrijders. De paar mensen die aarzelend besluiten om toch maar te gaan zitten worden beloond voor hun moed met een luid gejuich van de aanwezigen en een biertje van de organisator. Biermerk Carlsberg is namelijk de bedenker van deze actie, onder het mom van ``That calls for a Carlsberg``.

 

Via: www.vkmag.nl

 

Adidas has doubled their digital promotion budget

Adidas is going to put more focus on internet marketing to reach their target group. The company makes short promotional video's so they can be published on the Internet. In the video's adidas puts references to online games and online stores where you can buy Adidas items for sale. The main reason why they want to do this, is because teenagers between fourteen and nineteen years old spend more time on Facebook and YouTube than they do watching television nowadays.

Check out the latest online placed adidas video's below:

 

 

Are you getting depressed when the winter starts? Wait until you see this!

Inhabitants of Spitsbergen know what a real winter depression is like: they don’t see the sun for four whole months! Can you imagine that? Nevertheless, good things are about to happen…  At least if Philips’ ‘wake up the town’ campaign works out the way they intended. Read this interesting article and watch the official ‘wake up the town’ trailer below.

 

Have you ever asked yourself where good ideas come from?

This video might give you an answer to your question..

 

The video was created to give everybody a scoop into the visual part of a new book named 'Where good ideas come from: The natural history of innovation.' The book is written by Stephen Johnson.

Funny online campagne!

Diesel introduced their new sneaker collection:
"Not made for running. Great for kicking ass!"
Watch one of the many videos below and read the article.

 

Have you heard about the new social network movie?

The story is about the founder of the social-networking website Facebook. The film is already showing in American theatres. It will be shown in Dutch theatres from the 28^th of October. Check out the trailer below or go to the website.

 

Philips develops a comedy serie for YouTube

Philips launched a new worldwide online comedyserie ‘Nigel and Victoria’ to introduce new lifestyle products like different kinds of headphones and iPad-accessories.

Click here to read more.

Axe Rise Up

In the following video, look closely at the guy, till the end. Axe Rise Up is a shower gel, whose promise is to wake you up, so that you don't miss any opportunity - in the Axe semantics that means don't miss the girl. In my opinion, this video is a brilliant and playfull illustration of it. Click here to continue reading.

Worlds first augmented reality outdoor campaign

To announce the premiere of the latest box office hit ‘Prince of Persia, The sands of time’, Walt Disney launches the worlds first augmented reality outdoor campaign. Lucky users of Android- and iPhones who are standing near one of the outdoor filmposters can play the movie trailer and play an augmented reality game just by using their Layar browser. They can collect 50 Movie Minute value points as a reward for playing the game. Click here to read more.

New York City 3d in Google Earth